New features, new alternative clothes, new covid rules – Happy days!

How are you doing? Everyone we speak to is delighted that we're about to see another easing of the latest covid lockdown on Monday 17th May. Never, in the history of the world, has the prospect of a simple hug seemed so magical to so many millions of us.

In the meantime it has been all go in our world, with lots of large and luscious deliveries of beautiful alternative clothing turning up at our place and flurries of orders arriving as the weather steadily improves. It was an record-breaker of a chilly April, perfect for enjoying our vivid alternative hoodies and ideal for creative layering. But let's hope the sunshine plays nice through May. After the winter we've all struggled through, we're worth it!

Here's some news from your favourite alternative clothing store.

New feature page – You and your Wicked alternative clothing

We love selling alternative fashion to the nation. It's such a happy job, sending out fabulous clothes to people we know are going to love them, be admired in them, and use them to set their imagination on fire.

Now we're taking things a step further. We're going to showcase our lovely customers wearing their Wicked Dragon clothing in all sorts of different ways, using their considerable creativity and imagination to make the clothing we sell even more fun, more interesting, and more eye-catching.

We'll let you know where to find our exciting new customer fashion show page as soon as it's ready. It'll be full of images of people wearing our clothing at home and out and about, and we can't wait to see what you've been up to.

If you'd like to climb on board the Wicked Dragon stage to display your unique sense of style and help inspire others, we'd love to hear from you. We'll be delighted to feature you on our new web page doing your wonderful alt fashion thing. Dig through your cupboards and drawers, dress in your best alternative style, accessorise if you wish, then get someone to photograph you or send us your selfies. That would be awesome!

New alternative clothes

It happens at the end of every season as well as throughout the year. Right now we're thrilled to reveal a host of beautiful new boho fashions for you, a feast of spring-like gypsy clothes to combine with more of the same or use to transform an ordinary high street outfit into something brilliantly different.

We're particularly pleased with our fresh new collection of dresses, featuring several brand new versions of the hugely popular, always stylish and comfy tie dye dress. Some have neat little sleeves, others are sleeveless. They come with round necks and v-necks, dipped hems and straight hems, and the colours are always the glittering star of the show, whether you prefer your life rich and subtle or rainbow-bright. And we have a stunning choice of all-time classic umbrella dresses too - tie dyed beautifully, all flowing and summery.

Our dresses collection also contains some beautiful little fitted and flared cotton dresses smothered in colour. Their slim outline is always flattering and we have some beautiful alternatives to the little black dress in the shape of little black dresses with appliqué, embroidery, patchwork, lace and dramatic contrasting panels.

Let's not forget our huge variety of pixie dresses, in both real silk and silk-like fabrics, featuring jewel-like colours and beautiful waterfall hems. They're fun, funky and delicately feminine, and they're also surprisingly good value for money.

Will we see you soon?

We're hoping you'll send us some pics of you looking amazing in our clothes. We'll look forward to seeing you! In the meantime, happy shopping. Spring's here, more freedom is on the way, and we're looking forward to a summer to remember. It's going to be fabulous.

Latest Products
Forest folk patchwork grandad shirt
Comfortable cotton shirt with mushroom patchwork
Forest folk wide leg patchwork trousers
Wide leg hippie trousers size 6 to 16
Nixie tie dye flared maxi skirt
Versatile skirt with pockets up to size 22
Serenity swirly flower top
Sleeveless top with asymmetric flared hem
Sundown hippie tshirt
Comfortable cotton top
Zephyr bell sleeve whimsy dress
Low cut long flowing boho dress


Zephyr bell sleeve whimsy wrap top
Beautiful and flattering tie front top


Zephyr ruched silky maxi dress
Peasant style long summer dress