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About us

About Wicked Dragon Clothing – Our story

Wicked Dragon is a family business. We've been selling luscious, beautifully made alternative clothing since 2010, to discerning clothing fans all over the UK. Our products are popular with dedicated festival goers, gap year travellers and holidaymakers... and everyone who loves to look a bit different, not like  they've just walked in off the high street. Our boho clothing is exciting and different, and we love to celebrate marvellous, magical difference in all its guises. If that sounds good, you're very welcome here.

Alternative clothing is our focus. We originally started off selling alternative gifts, jewellery and accessories at events, festivals and shows throughout the UK, setting up our wares on stalls and enjoying the outdoor vibe. But after the birth of our delightful little daughter, who is actually the real boss of Wicked Dragon these days, our business went through an exciting change. Now we're online, but we still do the festival circuit thanks to our trusty, well-loved campervan. Maybe we'll see you at your favourite music festival one day? If so, come and say hi. 

Sourcing fabulous things for your home and wardrobe

We work hard to source well made, exclusive and unique alternative clothing for our online customers. We love the clothes we sell and take pride in tracking down new, intriguing designs and sources. We sell lots of Fair Trade clothing from overseas and also gorgeous handmade clothing made with love in the UK. We visit our manufacturers overseas to make sure the working conditions are fair.

We hope you'll be inspired by our colourful, stylish pagan clothing, Gothic clothing and pixie clothing. Our wonderfully witchy dresses and handmade bohemian clothing are top sellers, and we're even getting into wholesale hippy clothing UK.   

Click this way for lovely bohemian clothing, accessories and more 

Feel free to contact us if you have any questions or special requests – we're always happy to help. Or send us an email to

Our site is updated daily so come back soon to discover more brilliant clothes, accessories, jewellery and gifts. You can also follow us on Facebook or Twitter for updates on new stock:


Here are some testimonials from our lovely customers:


Tuesday, 15 September 2020  |  Samantha

Great service, great product. Quick delivery, very pleased

Monday, 14 September 2020  |  Danielle

I absolutely love these dungarees! Soo pretty and roomy and comfy!!!! I highly recommend!

Love this top
Monday, 14 September 2020  |  Caroline

Looks good on and fits perfectly, true to sizing.

Lovely top
Monday, 14 September 2020  |  Caroline

Just as described fits lovely


If you like, you can review and rate the products you have bought. In the meantime, follow this link to explore our fantastic collection of clothing and jewellery.


Happy browsing x
Wicked Dragon Clothing